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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Yet Google+ will be 3x more relevant this year somehow, according to this infographic summarizing a B2B Marketing...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said...

  4. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    A major problem for advertisers using paid social ads is finding a proper metric for the platform. According to Vizu, a Nielsen company, advertisers run paid social media ads most often with online video, online display, and mobile.