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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. The company had been going through a PR crisis, created by...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence.

  3. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. By this definition analytics have been the core of modern advertising as early...

  4. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  5. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    As is evident from the chart below, social developed into a legitimate content discovery platform for online users. The result is often neat-looking infographics that no one is really interested in, or sweet social media campaigns that are the...

  6. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? How Google’s Image Search Update Killed Image SEO – Define Media GroupOn a sampling of 87 sites – U.S.and...

  7. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said...