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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Agency trading desks: Manages programmatic, bid-based media and audience buying. This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data...

  2. Guy Kawasaki Talks Content Marketing, Social & Google+

    Many of my friends, colleagues and readers of SEW are working full time for an agency or company but have the ambition to start their own business. You can watch the entire interview here, and get additional thoughts from Kawasaki about email...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    Then they set goals and measure progress for each individualized portfolio.iCrossing is a world class digital marketing agency,” said media manager Chris Greene on the first day of SES New York. While many companies were at SES to network, the...

  4. The Search Agency Launches Local Search Campaign Management Platform

    The platform is designed for use by marketing agencies, media resellers, franchisors, and other businesses, including online Yellow Pages and directory businesses, allowing them to add search engine marketing to their offerings in a cost-effective...

  5. How to Combine Your Online Marketing Technologies Effectively & Efficiently

    Whether each channel is managed by a different user, a separate agency or by the same team, this continuity in data and workflow ensures smoother and more reliable work. The ability to see paid search, display and social marketing data, for example...

  6. Leveraging Twitter & Facebook Ads at #SESChi

    At digital marketing agency TPG, Freid uses social to communicate with customers and to extend his clients’ reach into new audiences. Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  7. How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content

    My favorite example of a single-platform "story engine" is the Tipp-Ex YouTube campaign created by the paris-based agency, Buzzman. So, when the second campaign ran I had to get in touch with the agency behind it, Buzzman, to find out how they did it.

  8. Are You Competing with Your Own Business Identity?

    Online Agency/SEO Firm: Avoid originating unique identities with individual advertising promotions for clients, as this can distort the company’s anchor identity. Many companies struggle with this issue as inconsistent, cross-platform ad content...

  9. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    BoostCTR offers a network of professional copywriters to generate engaging, performing ads at a scale not often possible, or feasible, within a company or agency. Marin Software’s innovative ad management platform combined with BoostCTR’s expert ad...

  10. Kenshoo & Covario Team Up on SEO, PPC, Social & Local

    The recently released 4.0 upgrade to their enterprise and agency level search engine marketing campaign management product offers new features including: This partnership will have a turbo-charging effect not only on our agency services, but also...

  11. Real Names: Google+, Government & The Identity Ecosystem

    Oh and that the agency that is entrusted with overseeing this venture, according to the document, is the Department of Commerce. The same agency Schmidt was almost made head of a few months ago, the same Google who may seemingly be one of the...

  12. Search News & Headlines Around the Web - May 4, 2011

    China sets up agency to tighten grip on Internet - Reuters Baidu reveals revamped legal music platform - The Next Web Social Media Marketing Search Retargeting - Where Search and Media Meet - ClickZ The Dark Side of Social Media - ClickZ