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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  2. Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011

    RTB, DSP, ATD, WTF: Finding Quality in a Sea of Solutions" -- Jay Sears will moderate a discussion with demand side platform leaders about the role demand side platforms play in the digital media supply chain.

  3. 9 Reasons Why it Might Be Time For Marketers to Value Virtual Goods

    Conversely, Google have also been on a very public acquisition spree, buying up social gaming companies LabPixies, Slide.com, SocialDeck and also Jambool a social payment platform. Rapid Development of Second Life Platform, Despite Slow Growth in...

  4. Juliette Powell, Author of 33 Million People in the Room, Teaching Rutgers Mini-MBA: Digital Marketing Courses

    Most recently, Powell was commissioned to create Canada's first cross-platform interactive show designed for TV, Internet, radio, and mobile applications. And I'll be teaching two of the courses, Social Media Marketing and Online PR Strategies.

  5. Optimize Your Brand for Sharing and Social Search in 11 Steps

    Their absence from traditional SEO practices requires the review of all keywords that stakeholders use to find relevant information regardless of the platform or network. Social media is inviting new players within marketing and communications to...