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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Call them whatever your want – Content Champion, Inbound Marketing Strategist, Earned Media Manager...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. The company had been going through a PR crisis, created by...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Additional improvements: German language support and several technical platform performance enhancements. It is now being integrated with Adobe Experience...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    The ad platform grew leaps and bounds. Now that Twitter is beholden to shareholders, expect this kind of rapid development in the advertising platform to continue. Could this be a baby step toward a larger advertising platform built around Google+?

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic to achieve optimum reach, enabling audiences to interact with the brand on its own...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. Social media has been a major player in the digital marketing landscape for the last few years. In addition to strengthening your overall social media marketing...

  8. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  9. The Role of #Hashtags in Social Media and Search

    The potential for using the hashtag is limitless and can be leveraged across platforms, or uniquely on each social platform. Most people relate a hashtag with social media. When you optimize conversations, content, and updates with hashtags, they...

  10. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    The challenge is to capture data generated by a multi-device platform. This includes generic organic search data, social media and other traffic insights. Budgets and Bids: Helping users decide where to invest resources, allocating between search...

  11. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. By this definition analytics have been the core of modern advertising as early...