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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Why 75 cents of every dollar spent on mobile advertising is spent on iPhone and iPad (Mopub) – VentureBeat iPad Still...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    While many companies were at SES to network, the staff at this search platform and data company are no different. The self-described “decision engine”, Bing helps people with answers, according to Bing Ads Evangelist John Gagnon.

  4. FTC Tightens Online Disclosure Requirements

    Now, if you're posting anything on a social media platform, that specifically requires disclosure, too. If an ad is viewable on a particular device or platform, any necessary disclosures should be sufficient to prevent the ad from being misleading...

  5. 66% of Advertisers Using Paid Social Ads, ROI Still a Concern [Survey]

    A major problem for advertisers using paid social ads is finding a proper metric for the platform. About 66 percent of advertisers say they integrate paid social ads into their online campaigns. According to Vizu, a Nielsen company, advertisers run...

  6. Leveraging Twitter & Facebook Ads at #SESChi

    What to Expect in Leveraging Twitter Facebook has made significant changes in the ads platform, and for a while, even I was confused! Changes to the Twitter Ad Platform As Twitter has worked on improving their site monetization, the ad platform has...

  7. How to Use a Twitter Paid Media Campaign to Build a Strong Community

    Overtime, Twitter has developed a unique advertising platform that can be very useful to advertisers. By understanding who the audience was on this social platform, we were able to work with our creative team to create content this specific...