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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's data. This platform aids in purchasing audiences at scale across digital media for...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Help them without expecting anything in return: Look for consumers who are having trouble online. I've been thinking about our marketing campaign, and...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Keyword data is still available for advertisers using PPC on Google's platform. The potential to make a real ROI impact with your company's online marketing initiative is greater than ever. At the same time, the need for an online presence has...

  4. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...

  5. Demographics and Interests: Coming to a Google Analytics Profile Near You

    The new line of script basically allows your tracking script to support the display targeting platform. Once you’ve collected a good set of information, you can start tweaking your online marketing strategies to take advantage of this information.

  6. How to Build an Analytics Package to Measure Off-Site Content Distribution

    Whether it is a publisher, social network, or social curation platform, marketers have a hard time figuring out how to grade performance in a seeming black hole of data. Through the steps above you can close the gap on analytics needed to guide...

  7. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using a Facebook advertising management platform, this can be accomplished in under three minutes. Put another way, the online marketing team found it could increase ROI from Facebook mobile application promotion by 130 percent, just by changing...

  8. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.