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  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Fleck started off by saying that as you look at and think about email...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: It's Time to Add Pinterest to Your Online Marketing Mix. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access...

  3. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and...

  5. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  6. Guy Kawasaki Talks Content Marketing, Social & Google+

    You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...

  7. How to Get Over the One Hurdle Keeping You From Creating Awesome Content

    As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content has become so central for the online marketer that improving on their content development strategy is their number one goal...

  8. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd...