Make sure there's simple implementation on any ESP platform. Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Fleck started off by saying that as you look at and think about email...
Here's a video with more information about Curalate and how their platform works: It's Time to Add Pinterest to Your Online Marketing Mix. Yet most marketers are flying blind when it comes to Pinterest; they either don't know about or have access...
If you haven’t already done so and start monitoring activity via a platform such as Tweetdeck. Create a Twitter account specifically for news and automatically publish all content from your online newsroom.
However, as this list will demonstrate, the return of social media investments can be cultivated with more control, measurement and long-term benefit when they graduate from the social platform to the brand's primary digital footprint – the website.
Onsite content, platform and delivery mechanisms will align with consumer intent and context to satisfy user needs, opportunity and personalized experience. Google's Penguin update grabbed the majority of online marketing headlines over the past...
One local platform companies should consider getting involved with is Yahoo Local. When it comes to local online marketing, visibility is incredibly important. Optimizing your Yahoo Local listing is done in very much the same way that you will want...
To do so, they have looked at title tags as another marketing platform – to convey offers, details on what’s inside (the site), to reinforce the brand’s value proposition, and to position by pricepoint.
A point that's often over-looked when organizations begin building a business case for a marketing automation platform is content. This need to feed your automated marketing platform with whitepapers, guides, articles, videos, podcasts and...
When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.
On the negative side, Google+ is a platform for content delivery more than a way to “business network. YouTube, as a Google product and video-serving platform, in itself is an opportunity for B2B social networking.
Twitter's self-serve ad platform is now available to all U.S.users, rather than just on an invitation-only basis. The social media platform has also added enhancements designed to help advertisers better analyze and manage their ad campaigns.
You can watch the entire interview here, and get additional thoughts from Kawasaki about email subject lines, Twitter's new Vine service, Motorola's culture, how many hours a day it takes to build a marketing platform, and if he actually invented...
Social media metrics on this platform center around the number of followers, views, votes and shares each question has. Quora as a Blogging Platform and More Contributing to conversations on Quora was the only way to go until Quora announced the...
As is evident from the chart below, social developed into a legitimate content discovery platform for online users. Content has become so central for the online marketer that improving on their content development strategy is their number one goal...
The Platform-Shifting Digital Media Consumer According to data from comScore Media Metrix Multi-Platform, 28 percent of all premium TV digital video content is currently being accessed via smartphones and tablets.
B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd...
This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. For some background, these are the online platforms brands are using: When you start talking anything mobile, social, etc.your...
A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new customers, often triggering reconsideration and closing the sale.
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; Granular Metrics: Advertisers can track a broad variety of metrics, including total shares, shares by platform, views, views by...
I think it's natural that they combine what they're able to do within the platform with what marketers are able to do outside of the platform,” he added. Online marketers of all stripes have embraced programmatic buying in recent years as the...
