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  1. Marin Software's Context Connect Helps Advertisers Identify Trends & Take Action

    Context Connect and the open-stack nature of the Marin platform allow advertisers to integrate contextual sources of data and optimize their digital campaigns based on their unique external factors. Marin Software data released today suggests that...

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    This platform aids in purchasing audiences at scale across digital media for advertisers. Data management platform: These have a direct relationship with data suppliers, which allows advertisers to target according to their needs and segment user's...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    You don't need to spend a ton of time on every platform, but you do need to be accessible there. Help them without expecting anything in return: Look for consumers who are having trouble online. Earlier that day, Don asked Lisa to develop a content...