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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. So the analysis has identified a journalist who writes on travel and provides links to other articles she has...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...

  4. Small Business Social Media: 3 Tips to Get Started

    If you're in travel, you should be very active on Tripadvisor Forums. Prior to that, it seems like social media was an afterthought, much like email marketing (which, like social media marketing, should not be an afterthought, but that's a whole...