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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a group of conservative moms who criticized the ads as too provocative, which they were; Don had made sure of it!

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Retailers have begun marketing campaigns on mobile social media now along with...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major changes coming every other week.

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Paid media (sponsored links, banner ads, paid directory listings, etc.have less impact on organic search results than owned and earned media, so this discussion is slightly different. Marketing professional Pam Dyer offers a list of 50 social...

  6. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. This track is a real win-win versus just focusing on SEO, PPC only, social media independently as in today's world of digital, they must work...

  7. Top Video Trends & Opportunities: Mobile, Social, Ads & TV Everywhere [Report]

    Publishers should look for opportunities to weave more video content into their marketing channels, such as social media. Social Media Marketing and Video Brands should create more video for use in social marketing and publishers should increase...