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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Auto, Health & Life Most Competitive in Insurance Search Marketing [Study]

    Which subsets of insurance spent the most in online advertising? Twenty-seven percent of those surveyed use social media to investigate a product or service they intended to buy. The spotlight is on the insurance industry – including digital...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    At this point, they can migrate into content marketing – launching social media and email marketing simultaneously to build an integrated online marketing strategy for the decade. Email marketing amplifies all other activities as users are brought...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Retailers have begun marketing campaigns on mobile social media now along with...

  5. 9 Things You Must Update When Moving Your Business Location

    Don't Forget Social Media! Change Your Physical Address Online Your online presence mustmove with you. I always recommend clients make sure each employee has a sheet with the normalized name, address, and phone number (NAP) for the business that...

  6. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Social media has been a major player in the digital marketing landscape for the last few years. In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google...