Depression, Reflection, and Loneliness Online marketing is at the very pinnacle of big data. In the end, we all have to realize that the online industry still has much better data than traditional marketing.
A depression hit search market in the finance sector sees soaring clickthrough rates (CTRs), indicating higher trust factors at play in SERPs, and diving cost-per-clicks (CPCs), indicating less competition, which all add up to suggest a 'cleaner...
And it has to do this at a time when economists are trying to draw the line between a recession and a depression. A Pew Research Center Survey in December 2008, found the number of Americans who said they got "most of their national and...
Unemployment is just below 7 percent and predicted to rise, and the rest of the world is even more impacted by our problems now than during the Great Depression. The industries that helped the country out of the depression in 1930s no longer have...
And at least one Slate columnist explains why fears of another Great Depression could be overblown (let's hope he's right! First up, eMarketer has lowered its projections for online advertising spending for 2009.
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing.
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing.
Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? One likely outcome is a permanent shift from traditional channels to online marketing.
Online Marketing Spend OK As we've seen during tough financial turns in the last 14 years, proven online marketing channels are often the last to be cut because they're so efficient. One likely outcome of all of this is a permanent shift from...
In today's building brand equity column, "Economic Depression 2.0," Erik Qualman notes that one likely outcome is a permanent shift from traditional channels to online marketing. Yes, online marketing could reach the highest percentage of marketing...
While 2.3 million "voters" responded to the survey, the magazine's subscribers were more affluent than the national average – they could afford to subscribe to a literary magazine in the middle of The Great Depression.
Marketing and PR people hate to hear talk of a recession or a depression. Our budgets are always the first to get cut, A report from Forrester out today says this time will be different -online and social media marketing could escape that fate.
Over the past few years, the attitude towards online competition from some attendees and speakers of these shows has followed a Kubler-Ross like progression of denial/anger/bargaining/depression/acceptance.
For example, if you are visiting a web page that discusses clinical depression, the contextual ads displayed on that particular web page would be related to mental illness and depression. The focus of our online business is the publishing of real...
