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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Treat customers like royalty: Deliver amazing customer service. Listen to consumer feedback, thank them for their...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Recently, the company gave special focus to tracking click-to-call conversions on its AdWords account. Additionally, used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one...

  3. How to Build Your First Content Marketing Strategy

    Ensuring that everything you're writing provides a clear message to customers will help increase your sales conversions. Do you have a monthly newsletter through an email marketing service? For example, maybe you're writing about a popular service...

  4. How to Run Foreign Language PPC Campaigns

    Although SEO should be an important part of any online marketing strategy, it can take time to yield conversions. Once the ads are live you should regularly check to see how many impressions, click-throughs and conversions each one achieves.