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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    We partnered and started offering search marketing services while developing software to track keyword conversions. For each client ready to invest, we decided to test all online marketing channels which only included these three:

  2. Cross-Device Measurement: Believe the Hype

    The basic task of marketing is to deliver better results when achieving a particular goal, whether it be better SEO, brand awareness, conversions, or in-store purchases. In fact, more than 60 percent of online adults in the U.S.use at least two...

  3. Last-Minute SEO - Here Come the Holidays!

    Just make sure you are offering something of value or you might just wind up with a lot of likes and no conversions. But then the bad news: your in-house SEO team or online marketing agency tells you it’s too late - maybe they can get some results...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    With mobile devices growing in popularity, more conversions happen over the phone versus online. In conclusion, when most of your conversions happen over the phone, this new call conversion feature from Google will allow you to see where these...

  5. 14 Top-Notch Resources to Help You Become a CRO Expert

    KISSmetrics and CRE teamed up to create this infographic on nine steps to better conversions. Neil and I teamed up to create a thorough, eight-chapter guide to increasing conversions. Thankfully, mastering the art of CRO is considerably easier now...

  6. Digital Data Trends – Search, Social, & Content Fusion

    Taking a deeper dive into content Aggarwal shared some great insights how relevant and engaging content pushes higher conversions. In terms of content and social media trends, some staggering statistics where shared: billion were spent on content...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase conversions. The result is better UX with higher conversions and...