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  1. Digital Data Trends – Search, Social, & Content Fusion

    Taking a deeper dive into content Aggarwal shared some great insights how relevant and engaging content pushes higher conversions. In terms of content and social media trends, some staggering statistics where shared: billion were spent on content...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can increase online conversions with real-time recommendations based on rich web behavioral data. Displaying relevant content on your website has proven to significantly increase conversions. The result is better UX with higher conversions and...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. Help them without expecting anything in return: Look for consumers who are having trouble online.

  4. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Additionally, 1-800-FLOWERS.com used the new AdWords feature that estimates cross-device conversions (estimated cross-device conversions is one component of “estimated total conversions”) to uncover a 7 percent increase in overall conversions when...

  5. A New Direction for SEO in 2014: The Secure Search Manifesto

    This includes making sure that you measure traffic, conversions, and revenue. Your web pages, are what will attract visitors, drive conversions and help you measure organic revenue in the New Year. Understand what is happening with your traffic...