Online Marketing Campaigns Tom Leung

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Landing Pages: Test Now or Forever Hold Your Peace

Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas. Google's Leung compares investing in landing page testing to winterizing a house.

by Nathania Johnson • Published October 21, 2008
How Search Marketers Can Use Landing Page Testing to Influence Offline Ad Campaigns

I talked to Google Website Optimizer's Tom Leung to get his thoughts on how testing can influence offline campaigns. Leung said there are two ways that tools like Website Optimizer can be used in offline campaigns:

by Nathania Johnson • Published August 28, 2008