SEO News

Online Marketing Campaigns Social Ads

RSS
  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    And search campaigns that were managed alongside social ad campaigns had 26 percent more revenue per click than search campaigns managed alone. In addition, the integration of ad campaign management for the two channels yielded 68 percent higher...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity was from a...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. A few years into Google's gamble in social media and...

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's Cornetto, and Energizer Batteries, sought to determine the impact of peer...