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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Google can now dynamically change the phone number based on the campaigns or keyword used. Rule-Based, where you only use a unique phone numbers for specific campaigns. Google now offers advertisers the ability to use unique numbers on your website...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. As we're coming up on the one-year anniversary of Google enhanced...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...