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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In its white paper, Marin gave several detailed tips on how to manage an integrated advertising campaign online, including: In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Social media advertising is what traditional search...

  4. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...