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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    Query Parameter (can be based on campaign which drove a visitor to your site) A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size would fit best while shopping...

  2. 5 Social Media Advertising Trends to Watch for in 2014

    YouTube is already killing it with their video ad campaign product. Now that the world is shifting their television habits online, this means that the video advertising model must shift with it. Social media advertising is what traditional search...

  3. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  4. 4 Steps to Take After a Google Manual Penalty is Removed

    Since the introduction of Panda, the first step in any marketing campaign is to make certain that your website architecture is sound and your content is unique and valuable. Mine competitor backlinks: Generally the first step in any link building...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. How Do You Organize Your Online Marketing?