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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Determining your strategy for "getting your message out" is a critical aspect of a viable thought leadership campaign. According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world.

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content...

  3. 4 Steps to Take After a Google Manual Penalty is Removed

    Since the introduction of Panda, the first step in any marketing campaign is to make certain that your website architecture is sound and your content is unique and valuable. Mine competitor backlinks: Generally the first step in any link building...

  4. 10 Lessons About Enterprise SEO

    I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. What follows are 10 lessons that I have learned over the years so that you might know what to...

  5. Inbound Marketing in Various Languages

    This could provide a starting point, but good market research should also be used to identify the best initial market(s) for your campaign. Keywords are keystones of any effective SEO campaign. But targeting even a single new market can take a lot...

  6. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...

  7. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    It has a multiplicative effect on your paid search campaign as you can bid more aggressively and shut out competitors you wouldn’t normally be able to challenge. These seven low cost or free tools will help you find fresh ideas for testing and make...