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  1. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content...

  2. 10 Lessons About Enterprise SEO

    I have been fortunate in my 14 year SEO career to work with a huge number of companies and I have seen many different implementations of an "SEO campaign. What follows are 10 lessons that I have learned over the years so that you might know what to...

  3. How to Run Foreign Language PPC Campaigns

    Where local search engines don't dominate but do enjoy a decent slice of market share alongside Google, they may offer a cheaper viable alternative for your PPC campaign. A pay-per-click (PPC) campaign can help speed the process and can also be a...

  4. 7 Free or Low Cost Tools to Improve Landing Page Conversion Rates

    It has a multiplicative effect on your paid search campaign as you can bid more aggressively and shut out competitors you wouldn’t normally be able to challenge. These seven low cost or free tools will help you find fresh ideas for testing and make...