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  1. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back...

  2. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While it's certainly possible to manage PPC using...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns. Strategists working on content campaigns come in two flavors – content strategists and...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! Now, I'm late for a conference call, but keep me in the...

  5. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    We have a number of other marketing concerns within our link building campaigns that must be addressed as we're working to build links. It will force you to be creative, and it's no marketing campaign has ever succeeded without a few morsels of...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Retailers have begun marketing campaigns on mobile social media now along with their desktop based Facebook campaigns. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers...

  7. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. I wanted to know more about the success they were seeing, so I caught up with Amit Shah at 1-800-FLOWERS.com, who is the vice president of...

  8. 5 Social Media Advertising Trends to Watch for in 2014

    That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone? Reddit, Foursquare, Tumblr and others are already providing self-serve ad campaigns. YouTube is already killing it with their video ad...

  9. Expanding from Local to National SEO with Google Trends

    It's no secret that Google Trends is an important research tool in search engine optimization marketing campaigns. Obtaining a national online presence is no easy feat, but utilizing the regional information gathered from Google Trends and focusing...