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  1. Know Your Platforms: AdWords vs. AdWords Express

    Depending on how you build your campaigns, and how active of a manager you are, will dictate how much time you’ll need to spend on campaign management and optimization. AdWords: If you’ve got the time to manage online campaigns – ideally an extra...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    You can either combine local with your current shopping campaigns or create a local-only campaign. Within the campaign settings of Shopping campaigns there is a new section called "shopping channel. Here you can select whether you want your...

  3. Forget Big Content – Small Content Is Critical to Search Success

    Creating "big" is also expensive, and for the majority of businesses it is simply not possible to push out massive content campaigns one after the next. From an audience perspective, we've already discussed why that isn't a good thing, but there is...

  4. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    You can run both PDFs through the same distribution channels and promotion campaigns and measure how well each of them performed at the end. If you create a PDF and host it on a landing page on your site, you can test multiple promotion campaigns...

  5. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. In its white paper, Marin gave several detailed tips...

  6. Digital Data Trends – Search, Social, & Content Fusion

    Identifying what content engages with your digital audience is the key to driving efficient, and scalable, integrated marketing campaigns. When talking about search, social, local, and mobile data, the panel, moderated by Bill Hunt from Back...

  7. 26 Free Must-Have Tools for PPC Success

    Use it to create audiences, play around with targeting, and create an image bank for your campaigns. If you're running more than one simple Facebook Ads campaign, you need to be using Power Editor. While it's certainly possible to manage PPC using...

  8. 4 Critical Elements of a Successful Content Marketing Team

    For a content marketing campaign to be effective, several things must be in alignment. Sometimes it isn't necessary to go that broadly in terms of a skillset; specific expertise will be driven in large part by the scale and scope of your campaigns.