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  1. Drive Your Clicks In-Store With Local Inventory Ads

    Here you can select whether you want your campaign to target products from online, in-store, or both. With this in mind, the performance won’t match that of shopping campaigns and so it can be difficult to assign budget and time into management.

  2. 10 Shocking Facts About Content Marketing Today

    Resources such as content management systems and email marketing software come with a price. Now, content marketing has evolved into an art – every marketing team is attempting to create the next unique, wildly successful campaign to propel their...

  3. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. While a single-channel management focus can have...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Additionally, approximately 25 percent of the typical PPC budget is lost to poor campaign management. Small businesses are still struggling to find their place in online marketing. Google has been making lots of noise of late, penalizing guest...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    She checked in with the social group before leaving for the day, and they were in full crisis management mode. A major gossip blog had gotten hold of a few internal emails containing highly distasteful comments about the type of people who British...

  6. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    The combination of both products helps position Adobe as a leader in cross-channel campaign management. The integration between Adobe's leading web content and campaign management solutions enables marketers to deliver unparalleled, personalized...

  7. 5 Social Media Advertising Trends to Watch for in 2014

    For every new social network and ad platform, you're forced to deal with varied ad units (sizes, editorial policies, etc.and management requirements. The tools to consolidate management of these channels simply don't exist – that or the channels...

  8. Consumer Packaged Goods Keyword Strategies Offer Lessons for All Paid Search Marketers

    Still other examples of this phenomenon include baby-friendly detergent Dreft sponsoring “baby shower” terms, chewing gum brand Eclipse sponsoring “stress management” terms and rum brand Bacardi sponsoring the term “zombie games,” apparently...