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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. The ability to run different phone numbers by campaign in Google AdWords is a fantastic feature that facilitates such micro...

  3. How to Build Your First Content Marketing Strategy

    Publishing content on external publishers with an existing, established audience that fits your target criteria should be a primary goal of your content marketing campaign, as it can yield tremendous ROI while also establishing your brand as an...

  4. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week. Re-evaluating these higher-level items will show you how social...

  5. Small Business Social Media: 3 Tips to Get Started

    That, coupled with realistic expectations, is the pathway to a successful social media campaign. The skillsets between online and offline networking can be very different. One caveat here: just because someone isn't chatty and outgoing in a face to...

  6. Leveraging Twitter & Facebook Ads at #SESChi

    Freid agrees, noting that “if you set up and manage your campaign properly, a Facebook ad campaign can be successful. Twitter's back end analytics have also been a great tool to utilize when reporting our campaign results to clients.