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  1. 4 Pitfalls to Avoid Heading Into the Holidays

    I find mapping the campaign structure to category or labeling specific offers is key to making this process much more responsive as things change. Shop.org is forecasting digital to growing 8 to 11 percent given the growth of mobile and online...

  2. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote Best Local Campaign: RKG Mannix Marketing, Inbound Marketing Campaign for Acquisition The Absolut Company, AbsolutDrinks.com SEO

  4. Last-Minute SEO - Here Come the Holidays!

    Buyer Beware: Google offers its own automatic campaign manager. However, no company that can afford a proper SEM should turn over their campaign keys to Google. Before you put in any large sums of money into a campaign, test and see if these ads...