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  1. Google Penguin 2013: How to Evolve Link Building into Real SEO

    And newsjacking is an emerging form of content marketing that specifically targets hot news topics for viral spread. Content marketing: In my opinion, content marketing is the new link building. While discussed many times, webmasters still struggle...

  2. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Busted: Content can be repurposed, re-used and utilized a number of times and in different formats (video, text, images, viral). TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning...

  3. How Large Advertisers are Accelerating their SEO with Social Media - SES San Francisco

    When something goes viral, is it natural or planned? It's important for companies to be more natural though, especially when it comes to responding to a viral campaign. Infographics tend to be very popular viral content, as opposed to a 30 page...