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  1. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    It's one of the most valuable online marketing strategies you can use, resulting in increased traffic, quality links, and a robust brand image. With the above principles, you can also build relationships with influential bloggers and site owners to...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan. The website should always be the ultimate destination for online activity, including social media...

  3. How to Build Your First Content Marketing Strategy

    A quick search online will reveal that certain types of content are popular. If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that's both engaging and informative on a...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Being a part of Google’s social network has bigger implications to search and being visible online. Take this recent study, which showed 78 percent of a brand’s Facebook fans are already customers. It allows you to claim “authorship,” which is a...