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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    This gives you a fantastic overview of that individual's online "movements" and, as a result, helps you paint a thorough picture of their likes, loves, and passions. Very quickly you can build a "Private Page" within which you can share in links to...

  2. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    The website should always be the ultimate destination for online activity, including social media engagement, email campaigns, video channels, images, etc. Far too often, marketers depend on search position, fans, likes, shares and +1s to validate...

  3. How to Build Your First Content Marketing Strategy

    A quick search online will reveal that certain types of content are popular. If you look at any successful business online, you're likely to notice one common element: they're producing high-quality content that's both engaging and informative on a...

  4. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Lee Odden, Author of "Optimize" and CEO at TopRank Online Marketing, explains the thought behind the tweet:= Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Being a part of Google’s social network has bigger implications to search and being visible online. Take this recent study, which showed 78 percent of a brand’s Facebook fans are already customers. A majority of marketing and advertising execs...

  6. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The world of mobile apps is foreign territory to most online marketers. Building authority through links and social media endorsements. Linking the app store page to the official app page on your website, and reciprocating that link from the...