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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Guest blogging still has its place in the online marketing ecosystem, and likely always will. Main Image Credit: I am marlon/Flickr It is just that now webmasters need to look at guest blogging as simply a vehicle to get the direct referral traffic...

  2. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    What you choose to put out about yourself online reflects on every facet of your life. Positioned as a guide for millennials, "Promote Yourself", released on September 3, has some interesting points that resonate with me as a former employee and as...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Image credit: Free Digital Photos.net Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an online newsroom as part of the company website, only 14 percent of press releases were optimized for...

  4. Psst, Microsoft! Bashing Competitors Isn’t a Marketing Strategy

    People watch how you behave online and how you treat the people around you. Image Credit: xkcd So if whining and coming off like an insecure bully isn't the way to building a dynamic brand, what is? In doing so, you position yourself as the likable...