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  1. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Online marketing and SEO knowledge helps with everything from...

  2. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Guest blogging still has its place in the online marketing ecosystem, and likely always will. It is just that now webmasters need to look at guest blogging as simply a vehicle to get the direct referral traffic, to build up a company's brand...

  3. 8 Tips for Building Your Internal Content Marketing Strategy

    Scan them and put them online and give your customers a nostalgic look at what once was. This is what will make your content marketing successful. Your brand has one, too. Instead, we need to invest time into developing customer personas and...