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  1. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Our hypothesis at Conductor when it came to why the headline types in our study resonated the way they did was that given the millions and millions of blog posts, emails, video, and social content created on the Internet each day vying for our...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Now that your head is about to explode with the many examples you've seen of content marketing done well by financial institutes, and with your own ideas for your series of blog posts and infographics, get it all down on paper and start...

  3. 10 Shocking Facts About Content Marketing Today

    It's up to the marketing team to ensure that the blog is always full of insightful, fresh content, and although this may take some work, the potential benefits are hard to ignore. Marketers can utilize the company blog to entice readers with calls...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. It has, therefore, amplified the argument that "brand as publisher" is the way to win...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  6. Content Marketing: The 4 Most Critical Components to Measure & Analyze

    It's becoming an important part of any organization's marketing mix and can have an immediate impact on how companies are perceived, as well as their success online. Television has a much broader distribution than my personal blog, but the barrier...