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  1. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    Your site visitors may click a display ad, perform an organic search, see a blog post or review or find an affiliate link. The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    For example, would you spend 2 hours of a marketing person's time and $200 in expenses writing an article for Nameless Blog 23 just because they let you put that rich anchor text link in the article? This starts at the very core of how they think...

  4. The Synergy & Benefits of Optimizing Content as You Write

    Yoast’s WordPress plugins also provide some basic help optimizing your content as you're writing for your blog. Search and social media technologies have taken huge strides over the last few years changing, adapting, and building tools and...

  5. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    How Do You Organize Your Online Marketing? That was the initial question posed by Matt Bailey (@mattbaileysays) as he began his 4 Steps to Building an Integrated Online Marketing Campaign session at SES New York last week.