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  1. Ecommerce Title Tags: Top 5 Ways to Increase Clicks

    Many consumers are loathe to buy shoes online because of sizing/comfort/fit inconsistencies, so the promise of Piperlime’s free returns is another potential differentiator. Though consumers are now used to shopping online, it still isn't a given...

  2. Google Penguin 2013: How to Evolve Link Building into Real SEO

    They fail to see that SEO in 2013 is now integral to online marketing and no longer a standalone activity. Long Live Online Marketing But SEO remains one of the best online marketing channels. Real SEO is the path forward for those who wish to make...

  3. Marketing Automation & Search – 3 Strategies for Mutual Success

    Turning automation guides into click candy slideshows or images that are published online. Over the past few years, marketing automation has continued to gain influence. For most organizations it's now a crucial piece of the marketing puzzle.

  4. What is Mobile App Attribution & Why is it Important?

    The accessibility and ease of use for tracking online marketing activities makes attribution a necessary standard for online marketers. This problem doesn't really exist in the online advertising world because there is already a solution: cookie...

  5. BloomReach Adds 4 New Metrics to Measure Page Quality

    BloomReach cites that seven out of every 10 queries online are long tail. For example, if your site has inventory of black A-line dresses but no specific page for it, and data shows there is a demand online for the query: “black A-line dresses...

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and stay on a regular diet that includes a healthy dose of the online marketing conference circuit.