In an online statement, Twitter said it has widened reporting on user engagement with Promoted Tweets – the sponsored tweets that appear at the top of its news feed – to include not just paid media but also earned media, or those that are...
But the press release is still a valuable tool for online marketing in a number of ways. Press release marketing has come under a lot more scrutiny for the kind of links that can look "unnatural" in a link profile.
Googlers also attend search conferences and talk to people online. Rather than thinking of your job as building links for search engines, Cutts said you should focus on making something compelling – a reason people will really want to use your...
Many also cite websites and online pubs that they’ve been featured in, which could spell a linking opportunity for your site as well. For example, I ran this post a few years ago "The Best Search Marketing Research Papers.
Casie Gillette, Director of Online Marketing at KoMarketing Associates At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. Not only was a great way to put finally put faces to names, it was an...
Beyond Engagement: Harnessing the Power of B2B Video Marketing: In this session, you will learn some of the fundamentals around online B2B video marketing, including how to get the most exposure for your video, how to use video to move the...
While it is unknown whether the folks at Business Insider had seen the previous infographic by Mint or not, online readers still got a chance to find value in and enjoy two different infographics on tipping etiquette.
AP Twitter Hacking Highlights Need for Increased Online Security Measures – ClickZTime for two-factor authentication. PPC for B2B on LinkedIn, Twitter, and Facebook – ClickZAs we move into social media, the additional targeting options available...
The new Customer Journey tool lets you interactively explore the typical online buying behavior of your site's visitors and see how different marketing interactions affect your sales and conversions. Google Analytics has launched a new tool, the...
At Pubcon, which is taking place in New Orleans this week, presenters are providing a treasure trove of information about online marketing for local, small businesses. You Tube is the second largest site where searches are conducted and just...
Another reason for us to give Google+ more attention is the time that many of the major online influencers give it. Online, you'll see him replying to comments and sharing content. "If you have more money than brains, you should focus on outbound...
See the following thread about online piracy in the age of free sharing of information, as Wikipedia does. Quora can also be used to inform your inbound marketing campaigns by optimizing your buyer personas, generating ideas for new content and...
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: As is evident from the chart below, social developed into a legitimate content discovery...
Online marketing ailments, however, may not be so easy to identify. Similarly, we can translate these real world in-person examples to our online interaction with customers. Discovering what types of information engage your online audience is only...
You may be reading this because, like me, you usually spend a few minutes each day making sure you've trawled the main SEO news publications for new, useful thought pieces on organic search, analytics, or other aspects of online marketing.
Everything from the power to write content that is "human friendly" on a corporate blog, to promoting content to followers/influencers so that you can earn the "buzz" and – yes – generate some natural links to the website and what impact all of...
For the uninitiated, NewFronts is an annual event that connects digital marketers and agencies with online publishers. PC-based online video viewing has been a mainstay for the better part of a decade, but only recently have we seen smartphones and...
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate...
For some background, these are the online platforms brands are using: When you start talking anything mobile, social, etc.your marketing team will say you need to do one thing, and communications will say, no, let's do another thing, and legal will...
Moreover, affiliates attract consumers who tend to spend more than the average online shopper. A June 2012 report by Forrester for affiliate marketing platform Rakuten LinkShare found that affiliates are profitable for advertisers, drawing new...
