Grasp of online marketing landscape How do you show return on content marketing? Her company was forced about two years ago to adopt content marketing, and she talked about what she learned. These are the questions speakers Miranda Miller and...
More importantly, 87 percent of respondents indicated that online content has a moderate to major impact (67 percent and 20 percent respectively on what vendors they chose to work with. As indicated in the survey, B2B decision-makers cited...
Local SEO and local online marketing is an excellent way to help local consumers connect with your business. Those who are local are more apt to go with your services because it is more convenient and easily accessible, and therefore local...
But despite the prevalence of local business marketing, people are far more likely to recommend a business through word-of-mouth rather than online. More than 60 percent read between two and six online reviews before they form an opinion on the...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. These vendors will set you up with a website, a local ad or marketing campaign, and some kind of local off-site...
As more companies enter the digital age and look to generate demand for their products and services online, the need for digital marketing services is growing exponentially. Digital marketing services are growing.
When consumers express that they're interested in a particular product or service in search, they're pulling in information – search is the only vehicle online or offline that does that for us, and it can help you drive those measurable sales or...
According to Cisco, consumer online traffic (vs.business) accounts for 91 percent of all Internet traffic, 77 percent of mobile data traffic, and 80 percent of managed IP traffic. Forty-six percent of Internet users post original photos and/or...
Some of these sites allow you to submit your content through an online form. If you need a refresher or an overview on this topic, check out piece from earlier this year on search marketing integration.
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
Much has been written in these columns about the use of online video and how it is becoming essential for any serious brand online. If you're interested in teaching online, you'll learn a lot from the example of Coursera.org.
Ultimately, in the new online marketing world, those marketers who take the long-term quality-centric approach that are most likely to enjoy long-term success. This shift to quality content has many implications for the online marketer, two of...
This client is mid-sized with revenues around $20 million per year, selling mostly online, but also has a sales staff working both inbound and outbound leads. Ensuring strong analytical measurements is key to gaining trust with your clients/company...
Don’t expect much more clarity from Google in the future until there is a seismic power shift in online marketing. Content marketing is an absolute must in today’s SEO environment. Integrate SEO into marketing so that branding work is prioritized...
Know me: How do you align your expectations with consumers if they're spending time in all of these online channels? Fleck started off by saying that as you look at and think about email marketing, you really want to start with your audience.
As SEO professionals, our work aims to understand and alleviate the pressure felt by businesses in the sphere of online marketing. Organic search optimization remains the ultimate answer to secure online revenue, broadcast brand positioning and...
Use the terms in this report to learn more about how your customers search for you both in terms and intent to help craft your online marketing strategies. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in...
After Maker's Mark noticed the conversation that was happening online, they quickly responded: Marketing and public relations: Taylor Guitars Uses Social Media for Marketing & PR If you're running social media for your business, you must listen to...
Unruly currently tracks 506,976 "shares" of online video ads every 24 hours. A recent study conducted by Decipher Research, which surveyed online video viewers, aged 18-34, across four social video campaigns from Guinness, Coca-Cola, Unilever's...
Chris Dyson: In Online Marketing Circles (SEO, Social Media etc) it seems almost impossible to go more than a week without seeing an egobait post in the echo chamber. I can't go into loads of detail but it was in the UK and for a company that sold...
