Google Website Optimizer's Tom Leung says, "It's like trying to get your car to go the same amount of distance on less gas. Google's Leung says marketers who aren't doing testing are missing the boat and leaving sales on the table.
Tom Leung gives WebProNews the scoop on all their new features. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as I suggested in my interview with WebProNews, which...
I talked to Google Website Optimizer's Tom Leung to get his thoughts on how testing can influence offline campaigns. Leung expanded by saying that SEM's can use landing page testing as a "bargaining chip to get a seat at the table with other...
