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  1. What is SEM? Depends on Who You Ask

    What do you think most marketers and businesses think of when they hear SEM? It varies across the board for business and marketers I come across. But today I look at it as a blended force of paid and organic working together and tag teaming the...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    It's clearly something that will be very important to digital marketers in 2014. The returns from content marketing, if it's done well, still offer fantastic ROI for digital marketers. What this volume of content does mean for marketers, is that we...

  3. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. Furthermore, 72 percent of marketers that use PPC plan to increase their PPC budgets in 2014, which demonstrates it is...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan. With an emphasis on the website as the ultimate destination for all marketing activity (email, social...

  5. How to Hire (and Keep) Digital Marketing Talent in 2014

    However, I believe we'll start to see that gap close over the next 3-5 years as the SEO tasks that used to require a specialist get filled by web developers, social marketers and more advanced content management systems," said Dan Cristo, Director...

  6. Twitter Speak From @ to Z – Terms & Definitions

    With millions of users, Twitter is a must for marketers. This glossary contains all the key Twitter terms and definitions, symbols, and tools social media marketers need to know, from @ to Z. This works great if you're reading articles online all...

  7. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    So I think that's how it's going to be – for smart marketers, they're going to need to stand out from the content marketing crowd by having the 'go-to' reference resource on the topic. You have the choice of industry blogs, guest posts, social...

  8. GEICO Hump Day Commercial Dominates Social Video, At Least on Wednesdays

    A new report published today by Unruly Media found a pattern with the sharing activity of GEICO’s "Hump Day" that represents a significant opportunity for marketers on other days of the week. To get an idea of how big an opportunity this represents...

  9. Integrating Owned, Earned & Paid Media For Better SEO

    For some crazy reason, marketers, and others tasked with the decision to elevate awareness of the brand, have come to believe that investments in search engine optimization (SEO), public relations (PR), outbound marketing, or advertising, are...