Return on Investment: If you're like most digital marketers, you probably have difficulty correlating ROI to marketing initiatives. Turning automation guides into click candy slideshows or images that are published online.
As an example, in the run up to Valentine’s Day, the Internet was overflowing with mushy articles, marketers flogging the usual chocolates, jewelry and flowers, and it seemed like everyone had romance on their mind.
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. This seems very basic, but it is worth repeating over and over...
But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a better relationship. But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns.
As for those women attending SES events, Roth notes that “a female speaker at SES New York is looking into arranging a girls night out for female speakers – so hey we could be getting somewhere in making the female marketers a powerful force!
Although marketers agree that lots of social media metrics are available, confusion remains on how to measure the actual benefits. Example: 50 event-related online brand mentions (not fuelled by a paid press event) at equivalent press event costs...
As marketers look to capitalize on the content marketing gold rush, it's important to distinguish the good content from the bad. Panda and Penguin have changed SEO forever and while many SEOs suffered as a result, most content marketers saw it as...
Online newsrooms actually present an opportunity for digital marketers trying to find new ways to engage their audience with relevant content at the right time. But, smart marketers can take it as a digital smoke signal for SEO and PR to spark up a...
More marketers will be leveraging video content on their site but it would be critical to optimize those videos for SEO. Online PR, SEO & Social Media Integration This changes the way we search online and over time it will change consumer behavior...
A growing user base with last count of 100 million users, that was an announcement by Mark Zuckerberg on September 2012 and marketers breathlessly wait for the next report. For those street smart marketers who knew all along, this is just the...
As highlighted in a recent eMarketer article, an August 2012 study by Demandbase and Ziff Davis indicated that SEO was the top online marketing tactic used by B2B marketers. Remember that if more than 60 percent of B2B marketers polled leverage SEO...
Many marketers now see this as a great SEO strategy compared to some shorter-term link building techniques. Are SEOs really content marketers? Regardless of your type of business, practices, and online discipline the convergence of so many forms of...
During this time I definitely feel that we've seen a significant shift toward the industry evolving in this way, with not just search marketers realizing the value, but also social, PR, content, and branding teams being integrated into the bigger...
Prior to 2011, a team of 20 SEO’s might have been relevant to deliver campaigns, but moving forward a team of 10 SEO’s and 10 specialist digital marketers might be more value adding for both the business and consumers alike…at MoneySupermarket, we...
Social Media Examiner brought us more interesting research earlier this year, by way of a survey of 2,000 marketers on how and why they use social media. Ninety-four percent of those marketers said they use social media; 83 percent reported it’s...
Social ads also help marketers build a strong online community, he said, which can lead to larger brand awareness and a larger audience coming into contact with the brand. How many marketers can say they’ve run Facebook Ads for Martha Stewart...
We think, because most of our work happens in the digital/online space, that we need to look to the computer for answers. His tenets provide guidance for PR people, copywriters, art directors, and more.
Support between search marketers and PR/communications teams should be a two-way street. Search marketers can directly support public relations efforts by providing relevant keywords trends and ROI-driving insights to the team.
Setting deadlines on this makes it much easier for everyone involved – it gets the writers/designers on track with what they need to produce and gives the community manager and social media marketers a clear idea on when it is going to be...
While it is easy to get caught up in the SEO juice of links, search results and more online visibility; online marketers need to also focus on the delivery of referring traffic to a website, page views and time spent on the content – regardless of...
