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  1. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The research shows what savvy content marketers already know: that readers have definite preferences when it comes to the headlines they click. In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. In essence, marketers can now connect their offline and online...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    That means that the writers you hire and the marketers you employ need to have a solid grasp on not only communication strategies but the actual finance industry – some of these topics are really tough and you can't get away with not having an...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    School may have just got out for some, but that doesn't mean search marketers can take a break. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do...