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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    By easing some of the burden to ensure consistency and regular distribution of data, marketers can execute effective local SEO efforts while the competition spins its wheels. Thankfully, we don't receive much walk-up traffic in our office since we...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. We research someone online before agreeing to a first...

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Improving these metrics will obviously improve sales, cost per acquisition, cost per lead...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    The research shows what savvy content marketers already know: that readers have definite preferences when it comes to the headlines they click. In fact, sophisticated marketers test multiple headline versions prior to publishing to discover the one...

  6. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    This is unlocking a whole extra layer of targeting data for marketers to connect with valuable audiences offline while simultaneously using this data to optimize online campaigns. In essence, marketers can now connect their offline and online...