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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. In our story, Lisa is looking to achieve brand visibility, high...

  2. A New Direction for SEO in 2014: The Secure Search Manifesto

    For the forward thinking marketer this was a clear signal that SEO is in fact more alive than ever. Think like a content marketer, analyze like an SEO. The convergence of earned, owned, and paid media was reflected in the search engine results...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. The most interesting takeaway for B2B search engine marketers involves the...

  4. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    As a marketer who sits at the intersection of search and social, I have the benefit of seeing many of the world’s top brands realize the positive results of a well-informed cross channel strategy. For a marketer, understanding that I searched for...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    If you really want to drive forward with Future SEO you need to act and think like a marketer more than ever. Utilize non-Google search engine results, as well as third-party trend/insights tools. We will continue to leverage other search engine...

  6. 6 Tips For Hiring a Real Social Media Marketer

    Never have I written anything that has inspired such response as my last article on Search Engine Watch on how to hire a social marketer. If a social media marketer interviewee has never managed an online community or offline event, you should...

  7. 3 Ways Ecommerce Websites Can Grow or Maintain Organic Search Traffic

    As any good online marketer knows, organic traffic isn’t "free," but the ROI for organic search is excellent – giving it a prominent place in the marketing mix. This post will explore how reporting, search engine results page (SERP) real estate...

  8. Integrating Owned, Earned & Paid Media For Better SEO

    This requires the social media marketer to think like an SEO and use keywords and phrases that put the brand and the conversations in which the brand engages, in the path of target audiences. For some crazy reason, marketers, and others tasked with...