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  1. Cross-Device Measurement: Believe the Hype

    The more confidence a marketer has in the return of their ad spend, the easier it is to justify allocating more resources to that investment. User Email: The email of the user defined by the marketer.

  2. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Consultant: Motoko Hunt, International Search Marketer, AJPR LLC Best Integrated Campaign: Zenni Optical, Integrated Online Marketing Campaign - Managed By Wpromote Elite SEM won big in Las Vegas last night.

  3. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. We research someone online before agreeing to a first date — is he a deadbeat?

  4. Last-Minute SEO - Here Come the Holidays!

    Therefore, if the network is a bad one or the affiliate marketer uses "black-hat techniques," you will not risk your main domain i.e.your cash register should never be at risk. But then the bad news: your in-house SEO team or online marketing...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...

  6. 10 Shocking Facts About Content Marketing Today

    Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize LinkedIn as a marketer. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as...