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  1. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. Hand in Hand: Combining Social it turns out many of them were...

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    For the forward thinking marketer this was a clear signal that SEO is in fact more alive than ever. Think like a content marketer, analyze like an SEO. SEO has always been the most predominant channel in online marketing and it always will be.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    As such, event marketing represents a significant percentage of the B2B marketer's budget and a critical asset SEO professionals need to leverage for performance. Assembly of digital variations of traditional copy for use in social media platforms...

  5. The Buzz on Search and Social Signals: Building Informed Cross-Channel Strategies

    For a marketer, understanding that I searched for Black Rain Boots, clicked on a Product Listing Ad (PLA) for a particular brand, then two days later searched on that same brand name, is vital to optimization and valuation of actions.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Like weightlifting makes you stronger, training a digital marketer as if you are training for a marathon, not a sprint, is the way to go according successful digital marketing agencies: What Can You do if You're a Digital Marketer Trying to Make it?