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  1. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. We research someone online before agreeing to a first date — is he a deadbeat?

  2. Last-Minute SEO - Here Come the Holidays!

    Therefore, if the network is a bad one or the affiliate marketer uses "black-hat techniques," you will not risk your main domain i.e.your cash register should never be at risk. But then the bad news: your in-house SEO team or online marketing...

  3. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Remarketing Lists for Search Ads (RLSA): Google RLSA enables marketers to segment cohorts of consumers based on actions taken on the marketer’s website and target against the data collected. In the early stages of online advertising, targeting...

  4. 10 Shocking Facts About Content Marketing Today

    Even if your target audience primarily uses Facebook or Twitter, it's a good idea to utilize LinkedIn as a marketer. Its seemingly sudden increase in popularity is due to its significant benefits to other disciplines of online marketing, such as...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. A multi-brand women's online retailer determined their online customers experienced challenges when attempting to figure out which size...

  6. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa Hughes, a New York-based content marketer for UK clothing and apparel company British Outfitters, was talking to her boss' boss, Holly Spaulding on an urgent weekend phone call. Hand in Hand: Combining Social it turns out many of them were...