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  1. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Licensing agency Merlin estimates that collectively, independent labels account for more than 32 percent of market share of the music industry's sales and streams. Within search results, information tied to verified online profiles will be ranked...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior.

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Most online advertisers know that mobile-specific experiences are important, but less than...

  4. 4 SEO Myths & Conspiracy Theories Google's Matt Cutts Wants to Die

    He also cautions about various SEO tools and how people should be a little bit wary about buying the software packages that market themselves as the ultimate and only way to rank number one. And if you think about it, if somebody had a foolproof...

  5. Nuances of Spanish Language Search Marketing

    Knowing each market thoroughly is important for best practices when marketing to these countries. Argentina Web users are more likely to view online video content. Also to be noted is that Spaniards shop less frequently online and are more likely...

  6. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. In a "Learn with Google" online vocabulary reference Google defines SEM as: The use of online advertising on search engine results pages to help visitors find your website.