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  1. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Who offers a similar service to the same market?

  3. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  4. Marin Software Adds Support for Russia's Largest Search Engine

    With more than 60 percent share in the Russian search market, Lukey said Yandex reaches "96 percent of the online audience through its ad network. For his part, Bernard Lukey, head of international sales at Yandex, says, "Yandex is a dominant...

  5. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. But then the bad news: your in-house SEO team or online marketing agency...

  6. Google AdWords Conversion Values Add Multiple Currency Support

    That allows users to easily compare each market's performance in one common currency, Google adds. In other words, a U.K.based online retailer promoting products from an AdWords account billed in pounds and that accepts payments in other currencies...