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  1. Strategic solutions play into Credit Suisse's strengths

    The structuring group, comprising around one hundred members of the investment bank's equities division, focuses on four key areas of activity, comprising financing, investor solutions, market-making and systematic investment strategies.

  2. HVB wins with placements and self-directed products

    UniCredit group member HypoVereinsbank onemarkets (HVB) has traditionally been strong in the area of capital-protected certificates and the more conservative end of the structured products market, but in the past two years the bank has...

  3. Green is the colour of choice for BNP Paribas in France

    Stringent market regulations dictate that only products that can be described in three steps or fewer may be offered to the French public. In the French market, we are very focused on the name because [issuer risk] remains the main risk," he says.

  4. UBS dominates listed products in Switzerland

    UBS has used structured products to quickly bring to market investment ideas generated by its research division. UBS also moved off-exchange in 2012, partnering with online bank Swissquote and Goldman Sachs to launch the Swiss Derivatives OTC...

  5. Search Engine Marketing Checklist for Hotel Marketers

    Always check pages are being indexed by Google and Baidu (or the major search engine of your market) For the China market, setup Baidu’s Analytics tool on your website and integrate it with your Baidu paid search account

  6. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Reality eventually hit, and most of them realized they needed to market their website in order to make money. Define your target market or ideal customer and focus 100 percent on them. Who offers a similar service to the same market?

  7. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.