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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. In a "Learn with Google" online vocabulary reference Google defines SEM as: The use of online advertising on search engine results pages to help visitors find your website.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    What we uncovered radically changed our design approach and made Proflowers a market dominating success. I've used this process to create many market-dominating designs over the years, and none of them looked like the competitor designs.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    According to the Harvard Business Review, it begins with your brand which is "your personal promise to the market and to the world. Guest post in a variety of online venues. In a recent post that rattled the SEO industry, Google's Matt Cutts, the...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the Russian market. The players of the Russian RTB market include: Every year the average growth of the real-time bidding market is hitting between 50 and 80...

  5. 4 Critical Elements of a Successful Content Marketing Team

    But your content marketing team must understand your market, your business, your positioning, and your goals well enough to do this. A strong writer for a content writing strategy is one that has a background in online journalism or content creation.

  6. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...