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  1. The United States of Google: Mapping Google Usage by State

    Online advertising company Chitika conducted research on which U.S.states had the highest use of Google's search engine; East and West Coast states including California, New York and Massachusetts were among the top, and more inland, Utah showed...

  2. 7 Critical Web Redesign Considerations You Can't Overlook

    If you want your site to work in the modern online marketplace it needs to conform to recognized standards. That means market research, keyword research, and community mapping. You have a blank canvas to which you can easily add your own creativity...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social Influencer Online Mentions 6. Online Social Mentions 2. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc. Support Value - Online Self-Service

  4. Creative Content Marketing: Winning Hearts, Minds & Wallets

    TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK: Winning Hearts, Minds SEO Has Changed Forever When building your content plan and mapping your content marketing strategy, keep in mind...