The new Yahoo Local Maps beta also features larger maps with more "wow" factors, according to Paul Levine, general manager, Yahoo Local. Double-clicking on a location both centers the map and zooms in on the location.
The company has taken several steps to improve relevance to get more precise local results, according to Paul Levine, General Manager, Yahoo Local. Users have created ratings and reviews for a broad spectrum of businesses, including things like...
Local content represents a $100 billion offline market," said Paul Levine, General Manager, Yahoo Local. Of that, the yellow pages market represents $14 billion in annual revenue, all of which is addressable by search, Levine believes.