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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Map rankings can easily improve when pages with localized URLs are attached to Google, Yahoo, and Bing map listings. Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data...

  2. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    One of the best ways to do this is via an RSS aggregator such as Netvibes, which I use regularly to map a lot of disparate information about a particular brand or person together. This gives you a fantastic overview of that individual's online...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead. At the same time, the need for an online presence...

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    Create a mind map if it helps. With social media, content aggregators and a whole range of online apps designed to prioritize only the best content on the web, only great content will get you heard. Our marketing decisions are supposed to be driven...

  5. 10 Google Analytics Custom Events That Track the Untrackable

    This approach will allow you to format the HTML of the map embed to your liking, complete with a custom event ready to track driving direction requests made by users. How to Use This Custom Event: As mentioned, the first step with this event is to...