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  1. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    The goal is to solve a mystery involving a treasure map that once belonged to an infamous pirate Captain Kidd. Take care when unfolding the map to avoid ripping it. Make sure to check back in 2023 when YouTube returns online and you'll see the...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Map a social media strategic plan. Software / Online Tools Social Influencer Online Mentions 6. Online Social Mentions 2. GOAL: Grow Awareness, Reduce Ad Costs event-related online brand mentions (e.g.announcement, product release, etc.

  3. Creative Content Marketing: Winning Hearts, Minds & Wallets

    Customer Journey: Map, produce and optimize content based on your customers journey and pain points as they move through the buying cycle. TopRank Online Marketing CEO Lee Odden presented his SES London session, Creative Content Marketing in the UK...

  4. AdWords for Video Makes Reporting More Consistent, Goal-Oriented & Prettier

    Just select the Campaign tab and click “Map View” to generate a beautiful snapshot that displays view activity on an interactive map. For example, to encourage enrollment for online courses, Berkleemusic posts video music lessons and in-depth...

  5. Measuring Content Success: 2013’s Key Data Challenge

    Once these are added you will be able to clearly map which sections of the site are responsible for which conversions and what value they have to the business. While a lot of marketing and advertising spend can indeed be measured easily online...

  6. Evolving Your SEO: Moving Toward a Content Marketing Approach

    Review and prioritize your keywords and map each keyword to a content type, distribution channel (Facebook post, blog post, YouTube, etc.and content type (video, article, etc. Plot it out into a rough schedule to build the online of a keyword...