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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    They are likely coming from the Yellow Pages and local networking. While social media quickly merges with PR and customer service, 46 percent of marketers believe it is crucial to their business. Online local directories: 15 percent

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    In fact, retailers spent more on PLAs in each month of 2013 than in October of 2012 (the first month of the service as Google Shopping and, Marin said, historically the first month of the holiday shopping season).

  3. How to Build Your First Content Marketing Strategy

    For example, maybe you're writing about a popular service that your business provides. You'll want to end your piece with something like, "if you want more information about service packages, please get in touch with me(@)mybusinessname.com.

  4. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    This is the same example all of the AdWords customer service reps send out to explain how this works.fast blue (Negative) If you were to just use the negative keyword "-baby", your ad might still appear on pages that contain the term "baby spinach...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or...