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  1. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). I've even used Uber Suggest for blog topic idea generation. While it's certainly possible to manage PPC using only the AdWords and Bing Ads online interfaces, doing so will be less...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. Online marketing and SEO knowledge helps with everything from navigating guest posts to handling organic SEO.

  4. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation Online marketing as a whole: 54 percent These statistics confirm why many small businesses ask for SEO as their first online marketing product, they know this technique has worked for others.

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action.

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    MarketingSherpa's 2012 Lead Generation Benchmark Report reinforces Aberdeen's report findings. This graph illustrates that trade shows are one of the most effective lead generation tactics utilized by B2B marketers but are also the most difficult...

  7. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...