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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  2. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...

  3. How to Use Journalism to Create Context for Keywords & Content

    In journalism, they say every good story should answer: Research is one the most important elements in great writing (and journalism). If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should...

  4. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  5. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    Where is Forbes when you need someone to call out the ridiculousness “quality” of SEO journalism these days? From Microsoft’s own Microsoft Online Privacy Statement: This includes personalization services, interactive communications, online...

  6. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Writing for the web isn’t like traditional journalism; in fact, those who seemed to have the toughest time adapting came from print journalism. This also applies to contract writers who solicit services online through marketplaces like Elance.com...

  7. Online Only News Site Wins Top Pulitzer Prize For Reporting

    And what I saw in the blogosphere on Nov.was more reminiscent of that school paper or a "Breaker, breaker 19" gabfest on CB than anything approaching journalism". I use a blog platform to publish, but that doesn't make me a second class citizen in...

  8. Journalism, 'Churnalism' & the Sticky Subject of Anchor Text Links

    However, the journalism profession is coming under increasing scrutiny of late for a number of reasons, including the: Also, we'll examine why this is becoming more difficult, what is happening in journalism and public relations (both pre- and post...

  9. President Obama and Vice President Biden Using YouTube and Yahoo Answers

    According to The State of the News Media 2010 by Pew Project for Excellence in Journalism, only online news and cable news have seen audiences grow during the past three years. As the Pew Project for Excellence in Journalism says, "the data...

  10. How to Get Links from Journalists

    While I'm not about to open a debate on the difference between journalists and bloggers, one key point to consider is that journalists will have attained their status through the study of journalism at a higher educational level, or have worked...