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  1. 4 Critical Elements of a Successful Content Marketing Team

    A strong writer for a content writing strategy is one that has a background in online journalism or content creation. Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content...

  2. Twitter Speak From @ to Z – Terms & Definitions

    In order to get your profile verified you have to be a "highly sought [user] in music, acting, fashion, government, politics, religion, journalism, media, advertising, business, and other key interest areas" (number of followers is irrelevant).

  3. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Earlier this year, Nieman Journalism Lab wrote a piece on a proposed Florida law that aimed to put the kibosh on the efforts of these mug shot businesses online. If you've ever been arrested, whether or not you are guilty of the charges, your mug...

  4. Converged Media in Marketing Starts With Breaking Down Silos

    Singer joined in suggesting that his alma mater's journalism program was initiating a massive social media program. But it's actually a failure to have separate social media programs, but not have social media integrated throughout the entire...

  5. 12 Questions to Separate Social Media Experts From Pretenders

    While there are always exceptions to the rules, those who didn't major in English, journalism, marketing, or PR, or haven't worked extensively in those fields, may not be able to communicate and engage at the level needed to represent your company.

  6. 22 Facebook PR Secrets Every Community Manager Should Know

    Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry percent personality: Highlight a sparkle...

  7. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    We identified Gary Cohn who was awarded the Pulitzer Prize for Investigative Journalism 1998 for his Baltimore Sun story, The Shipbreakers, which, among other detailed narratives, revealed the human hazards created by asbestos exposure in the...

  8. How to Use Journalism to Create Context for Keywords & Content

    In journalism, they say every good story should answer: Research is one the most important elements in great writing (and journalism). If you’re an SEO by trade or someone who doesn’t have a robust writing background, then you definitely should...

  9. Note to FTC: Google Satisfies Information Needs Way More Than Shopping Needs

    Communication practitioners and researchers in broadcasting, journalism, library science, and other information dissemination professions are devoting mammoth efforts to designing bigger information retrieval systems capable of handling more...

  10. Pot (Microsoft) Calls Kettle (Google) Black on Privacy

    Where is Forbes when you need someone to call out the ridiculousness “quality” of SEO journalism these days? From Microsoft’s own Microsoft Online Privacy Statement: This includes personalization services, interactive communications, online...

  11. A Few Lessons I Learned About Online Writers Down on the Content Farm

    Writing for the web isn’t like traditional journalism; in fact, those who seemed to have the toughest time adapting came from print journalism. This also applies to contract writers who solicit services online through marketplaces like Elance.com...