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  1. 3 Hard Lessons to Learn From Penguin: Be Relevant, Be Balanced, Keep it Real

    Penguin’s penalization of sites who have been spamming aims to improve the quality of the SERP for searchers. The shift in search is likely to fall in the favor of the big brands because they are who searchers already recognize and trust.

  2. SearchDay: What's on your Mind?

    SEARCHING FOR MEANING Anyone engaged in the practice of search has at one time or another struggled to motivate searchers. Here's what you need to know: 83% of consumers indicate that theyâ””re somewhat likely to seek information on promotions they...

  3. 2007: A Search Odyssey? Keynote Conversation with Matt Cutts

    So when copyright material is removed, we provide context so searchers know what's happening. Depending on the theory being tested (let's say it's one that's a bit more complex, such as clickstream data being included in the ranking algorithm, so...

  4. Branding through Search: Strategies & Tactics

    Appeal to searchers' needs Ad agencies need to learn how to find these searchers, know what they're looking for, and test the best messages that will leave a lasting brand impression with them. They get over 30% of their online orders from brand...