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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Find out more about Adthena's Competitive Intelligence for Search services. According to data from Adthena, Christmas PPC campaigns should span across the summer months - from as early as June up to October - to make the most of customers shopping...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    These services allow users to listen to an unlimited amount of music for a monthly subscription fee. To take down songs that can't be available on both services. Within search results, information tied to verified online profiles will be ranked...

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    Products or services already purchased: Using information about past purchases can help you up-sell or cross-sell relevant products or services. A multi-brand women's online retailer determined their online customers experienced challenges when...

  5. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    Use services like Yext to push updates to IYPs (Internet yellow pages) and sharing sites immediately. The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Activity varies, according to the primary objective of the user according to findings shared by NM Incite: percent of users use social media to keep in touch with friends and family percent use social media for entertainment percent use social...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Offer them after-hours shopping at your stores, a few free hours of your services, or invite them to a special VIP party. To find and activate the people who are truly passionate about your products, services, or sector, you must monitor the...