Google searches predict market moves – BBCAnalysis shows there is potential big profit to be made by tracking search volume for certain terms. Yandex revenue continues to slow in Q1 2013 – up 36% to $257m – but profit rises 79% to $72m – The Next...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search...
She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create smart audience segments, then how to create ads that truly engage and offer value to those segments – whether you're...
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. Put in the time, do the research, build your own websites, talk to everyone you can, TEST, and...
Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. This can fuel keyword research. Content marketing is fundamental to the success of any organization that wants to...
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. Adjust based on market conditions. If the market wants something else, adjust your product to it.
Coca-Cola (I hear they put a penny or two into market research) is a great example. Buy online or in the store. What we'll be considering below are ways of working with these keywords to write titles and descriptions that will work for both the...
When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and...
If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to. Lisa Buyer wrote a fantastic piece about how to use it for visual marketing and even though it...
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Use LinkedIn for market research to drive your content strategy. She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation.
EConsultancy, based in the UK, produces original research and compiles third-party data with market data, best practice guides, supplier selection, template files, trends and innovation and event presentations from their conferences.
Lesson #3 - Do Your Keyword Research (and Better Understand Your Users) Keyword research is really user research that details how your customers are using language to describe your products, services, and content.
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. Consumers are doing more on mobile devices, including shopping and product research...
Through link building research (finding new opportunities and by analyzing competitors) they can provide PR teams with new places online to submit news, stories, opinions, and industry insights. SEO pros can also identify types of stories that...
Search Engine Watch has recently published global market share information available for these sites, for interested readers. The survey was conducted by Princeton Survey Research Associates International (PSRAI).
Market research to discover what other people in your space are doing is one of the biggest and most valuable areas of SEO. Channel it not just to do better than the other guy in the SERPs, but to offer more value than then him to the online market.
