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  1. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Resources: One of the best things you can do to market your financial institute is to develop resources on finance that your consumers would seek out. They don't make their consumers or site visitors go elsewhere to do research – it's all right there.

  2. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. Start With User Research What we uncovered radically changed our design approach and made Proflowers a market dominating success.

  3. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Research supports these buying behaviors, but even a cursory...

  4. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  5. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Then, refine your research to find where your brand’s users are. Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Being a part of Google’s social network has bigger implications to...