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  1. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    Another way of looking at this is that a significant percentage of branded searches that show up in your analytics may in fact be downstream from an online research process like this one. Research supports these buying behaviors, but even a cursory...

  2. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting...

  3. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Knowing when, how and why your audience engages with your social media networks is key in how you market and engage. Then, refine your research to find where your brand’s users are. Being a part of Google’s social network has bigger implications to...

  4. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. Have You Done Your Research? The design, functionality, and SEO focus should all be dictated by informed research. If you want your site to work in the modern online marketplace...

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    There are other tools that have appeared on the market focusing on analyzing data from Pinterest. New Pinterest Research Shows Which Images Get the Most Engagement It's Time to Add Pinterest to Your Online Marketing Mix.