Two Googlers elected to the American Academy of Arts and Sciences – Official Google BlogCongratulations to Peter Norvig, director of research, and Arun Majumdar, vice president for energy. Google searches predict market moves – BBCAnalysis shows...
An Enterprise-grade Software Platform: This robust, stable product is based on seven years of research and development; We are seeing an explosion in the social video market and brands are struggling to keep pace with how to measure the medium and...
Mine competitor assets: There are a number of SEO tools on the market that allow users to find the "top pages" on competitor websites. In our research, we've discovered an interesting correlation: the more external links on a page, the more inbound...
Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according to Forrester Research, and according to a separate report from comScore, product searches on Amazon have grown 73 percent over the last year...
Between keynote speakers and intensive sessions, the Marriott Marquis was abuzz with information, white paper research, and informal meetings. Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search...
She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create smart audience segments, then how to create ads that truly engage and offer value to those segments – whether you're...
Keep abreast of empirical research about where consumers do and do not look on a screen. Depending upon the captioning that accompanies the image, they may even clamp down on some people that are using Pinterest to market their products.
Gleaning data and knowledge from our previous experiment into the Japanese market, we went heads down and dove deep into competitive keyword research. Our team of content strategists and writers took the nuances of our research and translated the...
Savvy sales individuals will have a unique perspective on the market, the problems you solve and your products feature/benefits. This can fuel keyword research. Content marketing is fundamental to the success of any organization that wants to...
"Digital disruption is here," Shar VanBoskirk of Forrester Research announced during the day two keynote at Covario’s INFLECTIONPoint 2013 conference. Adjust based on market conditions. If the market wants something else, adjust your product to it.
Coca-Cola (I hear they put a penny or two into market research) is a great example. Buy online or in the store. You'll have to include a bit more in the way of keywords but the principle behind Coke's strategy carries over and that's to capture the...
When it comes time to research and buy, nearly half of all online shoppers turn to search engines or Amazon. Mobile Experiences Will be Reinvented With Mobile Specific Technologies either on device, on web or in store – based on new technologies...
If your goal is to keep people coming back and invite new readers, you should do some target market research to see what your audience will respond to. Bing also has a great keyword research tool. Do your research, though.
If your link strategy is to hope that your content generates links on its own (and I hope you're doing more than that), then make sure you do your keyword and market research to find out what searches are being used so that you can work those...
Use LinkedIn for market research to drive your content strategy. She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation.
EConsultancy, based in the UK, produces original research and compiles third-party data with market data, best practice guides, supplier selection, template files, trends and innovation and event presentations from their conferences.
Keyword research is really user research that details how your customers are using language to describe your products, services, and content. Lesson #3 - Do Your Keyword Research (and Better Understand Your Users)
Facebook has announced a new partnership with market analytics firm Datalogix, designed to measure how often Facebook's 1 billion users see a product advertised on the social site, then complete the purchase in a real-world retail store.
To research the numerous facets of Facebook PPC and complete an analysis, we are going to utilize both SEMrush Facebook data and additional resources. Ebay is very determined with their PPC expenditure in countries such as India, Thailand, and...
Google’s survey involved 1,088 US smartphone Internet users and was performed by independent market research firms Sterling Research and SmithGeiger in July 2012. Consumers are doing more on mobile devices, including shopping and product research...
