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  1. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...

  4. How to Build Your First Content Marketing Strategy

    You can take a look into industry trends, do some keyword research, and see what's driving the most traffic to your site, and what traffic is converting the most. Think about doing some market research to help get a better understanding of customer...

  5. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision. Research, Comparison and Buy represent the three basic phases of online purchase behavior.