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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Here's a snapshot of the Top 25 Web-only retailers and their scoring positions, according to The Search Agency's research: This is especially important for web-only retailers, those businesses that sell products primarily online and do not have...

  2. Task Analysis: The Key UX Design Step Everyone Skips

    For instance, when we conducted the user research for an online florist, we didn't watch users buy flowers online. First and foremost, begin by conducting some observational user research, You can't effectively conduct a task analysis without...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    Another factor that supports the incorporation of personalized content comes from Forrester research, which found that 90 percent of cart abandonment leads go cold within one hour and the likelihood of conversion diminishes as the clock ticks away.

  4. 4 Critical Elements of a Successful Content Marketing Team

    Has the prolific ability to develop new topics, research, and find a unique spin on tried and true topics In addition to understanding both SEO and the writing process, it's helpful for content strategists to have a broad understanding of online...

  5. Future of Search & Content Marketing: Expand Your Mindset

    The percentage of people who used social media to find websites increased 7 percent from 2011 to 2012, according to Forrester Research data: While major search engines will continue to be important, MacGurn predicts it will be “the death of a...

  6. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    In fact, research from Google indicates 70 percent of mobile searchers said they click to call businesses from the search results. Data from Google suggests the phone call falls into both the research and purchase phase (top and bottom of the...

  7. 4 Ways to Expand PLA Success in 2014

    It's important for retailers to understand how these channels work together to drive consumers to research, browse, and ultimately purchase their products. Since details like address, hours, and directions are shared, retailers should treat local...

  8. 8 Tips for Building Your Internal Content Marketing Strategy

    Analyze your analytics, survey your audience, do social research, interview customers – do it all and create the stories you need to base your content from. Scan them and put them online and give your customers a nostalgic look at what once was.

  9. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Integration of SEO best practices, including keyword research, SEO tagging, and cross-linking, within key online event marketing collateral. On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group...