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  1. Cross-Device Measurement: Believe the Hype

    Brands would be able to learn how consumers use different types of devices to research or purchase. More than 40 percent of online adults sometimes start an activity on one device only to finish it on another.

  2. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. From here, users have a few options: navigate to the main site to buy online, change store location, or get directions to the...

  3. Google Dorking: Feds Warn Against Malicious Cyber Actors

    As a result, Public Intelligence, the research project that says it "[aggregates] the collective work of independent researchers around the globe who wish to defend the public's right to access information," has posted the release on its website.

  4. 14 Top-Notch Resources to Help You Become a CRO Expert

    Peep gave specific instruction and direction for marketers and CROs, backed up by both his own testing experiences and the results of his extensive research. Thankfully, mastering the art of CRO is considerably easier now than it was several years...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    They don't make their consumers or site visitors go elsewhere to do research – it's all right there. In branding yourself as a resource, you're also branding yourself as their go-to source online, and thus the go-to place when it comes to choosing...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  7. Yandex's Sibir Reverse Image Search Technology is Pure Awesome

    The most common situations include authenticity, accurate research, higher photo resolution, copyright infringement, and shopping. Many other companies have done their research into similar technology and all of them are quite good, however it's...

  8. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    When it came to the type of information mobile users seek in the categories studied, the research showed the majority used mobile to browse and research. Up to 60 percent of consumers used mobile exclusively to make a purchase decision in the...