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  1. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. This is likely due at least in part to the satisfaction increase in...

  2. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Advertisers should find a way to be a part of these social media conversations due to the fact that social media has helped push social shopping online in the country. Online marketing will increase to 1,000 billion Yuan by 2015, according to China...

  3. Black Friday Readiness With Search in Mind: Is Your Business Ready?

    The climbing popularity of consumer showrooming – checking prices and product information while shopping in stores, not to be mistaken with retail showrooming – the showcasing of products with the intent to drive online purchase, has been said to...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Research, Comparison and Buy represent the three basic phases of online purchase behavior. Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision.

  5. Google Buys Coupon Platform Incentive Targeting, Which Owns Targeted Search Patent

    In an announcement on their homepage, Incentive Targeting noted that they had originally set out to do for retail couponing what Google had done for online advertising: “Make it simple, relevant, measurable and effective.

  6. Google Rolls Out Car Insurance Comparison Shopping in UK

    Insurance companies can fill out an online application form if they would like to be included in the program. The comparison tools are fueled by UK price comparison site BeatThatQuote’s financial expertise, since they were acquired by Google in 2011.

  7. PRWEb and PitchEngine: SEO Smart/SMO Sexy Newsmakers

    PRWeb has turned the traditional press release designed purely for mass communications and press appeal into a more powerful form of search, social and content marketing designed for reaching targeted communities online,” says Vocus Senior Vice...

  8. How to Use QR Codes for Better Conversion Rates

    However, the mobile revolution has equipped users to interact online from anywhere at anytime which presents an entirely new perspective on conversion opportunities. When" opportunities: Product life is nearly expired Barcode content: Link to the...