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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. SEM CTC's are unlike traditional print or even...

  2. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    She and her colleagues Jennifer Kalkman, Director of Digital Marketing, and Dick Dutton, Director of Travel Promotion, have diverse backgrounds (public affairs, finance, and broadcast television) but pride themselves in thinking and acting as a team.

  3. Why Effectively Measuring Lead Performance in Mobile is Essential

    The travel industry consists of three distinct subcategories - Hotels, Airline, and Car Rental. To best demonstrate this unique behavior, let's look at the secondary action (actions that occur after the initial ad click) activities from two...

  4. 'The Power of Google' Senate Hearing is Must Watch TV Today

    It has added online commerce offerings in local retail and restaurants, comparison shopping and travel, and folded them into its search engine, prompting complaints that Google is giving its businesses preferred placement in search results," the...

  5. Really Google? Penalizing Good Sites To Get Some Bad Ones

    Even the comments on Matt's travel announcement page ask for help and reasons for their sites disappearance. So curious, Horowitz started to reach out to the numerous people at Google she had worked with -- AdSense, where their partnership with...