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  1. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    SEM CTC's are unlike traditional print or even online display campaigns that have a click to call action. Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to...

  2. How to Build Your First Content Marketing Strategy

    A quick search online will reveal that certain types of content are popular. It's time to take my operation online to attract more customers. If you look at any successful business online, you're likely to notice one common element: they're...

  3. Google '(Not Provided)' Traffic Highest for Tech Industry Brands at 56% [Study]

    For those who are signed into Google, this initiative was meant to protect users' privacy when they search online. Regardless of the industry, BrightEdge said secure searches are already half of site traffic as of August 2013, and "we anticipate...

  4. How SEO Attracts & Converts Customers in the 3 Purchase Decision Phases

    Eighty percent of shoppers will research online before making a purchase according to Google. Research is the first phase of the online purchase decision. Research, Comparison and Buy represent the three basic phases of online purchase behavior.

  5. Make the Most of Your Social Media Interactions: 9 Tips

    As online marketers, we consume so much information on a daily basis that we may find it difficult not to share everything we read with our fans, friends, and followers. In order to make new friends either online or offline, you must be friendly.

  6. B2B Content Strategy: How to Ensure Your Content Stars Align

    More content than ever before is being published online and, the way things are going, there’s no slowing down – it’s critical that yours remains afloat. Content” is often bound up in content marketing, which is great if you’re trying to improve...